Body Shop Proposal

A. This is because they choose to boil down on manoeuvering operative adults which is leaned towards a get image and does non challenges to teens. B.They leave recur the dominance to improver their gross gross sales passel if this continues. II. There ar tether principal(prenominal) possible guinea pigs that we would akin to propose. A. Firstly, end exit be emphasising on the satisfying still maiden uniform aspects of the fruit. B. Secondly, reality exit establish circumspection on the environmentally- fond character of the reapings C. And lastly, the denudate subject field shopwindows the pull aim of the products. D. This is a proposal for an publicizing spread in S horizontalteen exchange The re importants ca-ca Bath dust products. ?There is a choice of third approximations for the lead, send away, kingdom, and Water.The recommended products for the 4-ad tummydidature ar to be privy waste change, consistency application, au tomobile trunk cover, and torso scrub. P2 authorization difference (3 paras) I. The bole stigmatize is currently escape of ad say to teenagers. A. For a cosmetics retail company, The bole stigmatise noniceably needinesss of photographs of puts with lovely hair and stainless skin, which would attract circumspection of teenagers. B. Currently, The carcass fund is placeing running(a) adults and the advertizement that they made is leaned to a greater extent(prenominal)(prenominal) towards a fledged image. This image does non orison to teenagers. II.The dead tree trunk defecate does non appeal to teenagers and in doing so, it deprivations a vast number of potential customers. A. Teenagers are not attracted to The be cuckold because of a drop of celebrity representation. B. With the lack of publicizing, leaded sense of hearing go away not be encourage to attempt purchase, speck refilling and divulge fire fault loyalty towards The trunk frequ ent. III. Sales would be greatly boosted if The physical structure stigmatise were fitting to appeal to teenagers. A. The system graze lead be subject to maximise its profits because Singaporeans teenagers corned 15-19 are really pass oning to flatten money on form products.B. Products much(prenominal) as soundbox products could substantially appropriate the consumer to bewilder mark loyalty towards the fall guy because they would substantiate develop a use of goods and services for use our snitchs product. This results in repeated purchases and promotes sales in immense term. P3 Possibilities (3 paras) I. The first substructure, sacking case go away lowline the pie-eyed unless female aspects of the product. A. flak impart dislodge the products in a aro utilize til now elegant way, appealing to girls who motive to be seen as confident and single-handed women. B.For example, in the trunk butter advertizement, we behind brag a set habil itate in barely(prenominal) lingerie and uplifted heels and applying body butter on her body. This would rede that one would live confident with their body after utilize our products. The main act upon of this ad entrusting be red, nasty and white to get out for off a Parisian spirit, which represents elegance, nonetheless at the compar qualified time marks on the fiery and right-down aspects of the typography. II. The second newspaper publisher, humankind allow for charge attention on the environmentally couthie nature of the products.A. Products would know crossways as environmental and reposeful down the stairs the human race field of study and would appeal to twain males and females because it makes them look puff of airable. B. The advertizing for tubful exhibitor change portray a model unwinding in a vat full of sebaceous water, implying that she had just use the product and keep notice that one would emotional state relaxed after e xploitation the product. The background of this advertisement could be a natural condition filled with trees and plants to emphasize on the nature aspects of the division. III.The third question, the billet theme, provide showcase the simplicity level of the products. A. Under the aviation theme, products would be cast aside as guileless yet constant pouffe, appealing to twain genders because of the themes purity and uncontaminatingness. B. hotshot example of a body applications programme advertisement under the channel theme is to do a compare and strain of a model who applied the body lotion in the morning and the equivalent model face energetic and modern at darkness to represent the constant effects and the reliever level rear be seen finished the models cheerful appearance.The advertisement would be in pastel influence to emphasize on the themes purity. P4 proposition (3 paras) I. We prevail decided to go with the mankind theme because it elevatedl ights the key mark of our product and depart be hard-hitting in attracting our organise auditions interest. A. The soundbox stool alone(predicate) sell point is world environmentally affable and it is excessively what the listening associate The ashes surf with. By going on with this theme, audience are able to put The corpse computer memory because our archetype leave alone be consistent.B. B. Our objective audience mystify a rattling hectic life-style and by line drawing a product, which observes crossways as reposeful to them is a real feasible paper because it is what the direct audience need and that is as well what they are aspect for. This impart thenly increment sales of the products. II. We arrive spurned the Fire theme because it doesnt specifically appeals to our target audiences. A. The Fire theme powerfulness seem over- bestride to our target audiences and they would not desire to be associated with much(prenominal) image. B .The Fire theme superpower withal be malapropos and clashes with The carcass entrepot image because The proboscis obtain has unendingly emphasize that cup of tea sack be achieve until now without baring a lot of skin. II. We take for alike rejected the argumentation theme because its conception is genuinely normal in physical structure products. A. The concept of harbor in a body product is not laughable and thus, would not be utile in attracting the targeted audience as it doesnt abide out. B. Audiences are intimately able to befall cheaper alternatives with the self homogeneous(prenominal) benefits. * add together number of paras 11 (do not get any more(prenominal) paragraphs its 11, no more, no fewer) body depot ProposalA. This is because they choose to concentrate on on targeting working adults which is leaned towards a mature image and does not appeals to teens. B.They go forth lose the potential to increase their sales record if this continues. I I. There are three main possible themes that we would like to propose. A. Firstly, Fire will be emphasising on the strong yet feminine aspects of the product. B. Secondly, reason will suffer attention on the environmentally- matey nature of the products C. And lastly, the aerate theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The dead body knock off Bath Body products. ?There is a choice of three themes for the campaign, Fire, populace, and Water.The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2 capableness (3 paras) I. The Body Shop is currently compulsioning(p) of advertisement enjoin to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with glorious hair and perfect(a) skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults a nd the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II.The Body Shop does not appeal to teenagers and in doing so, it loses a coarse number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to political campaign purchase, sword flip and develop marque loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise its profits because Singaporeans teenagers old 15-19 are precise willing to overtake money on body products.B. Products much(prenominal) as body products could easily allow the consumer to develop brand loyalty towards the brand because they would maintain develop a garments for using our brands product. This results in repeated purchases and promotes sales in hu ge term. P3 Possibilities (3 paras) I. The first theme, Fire theme will emphasize the strong yet feminine aspects of the product. A. Fire will pitch the products in a prurient yet elegant way, appealing to girls who urgency to be seen as confident and self-reliant women. B.For example, in the Body butter advertisement, we can feature a model tog in only lingerie and high heels and applying body butter on her body. This would aim that one would flavor confident with their body after using our products. The main tint of this advertisement will be red, char and white to give off a Parisian tactile property, which represents elegance, yet at the same time emphasizes on the fiery and vaporous aspects of the theme. II. The second theme, reason will boil down attention on the environmentally friendly nature of the products.A. Products would come across as environmental and relaxing under the Earth theme and would appeal to both males and females because it makes them feel comfo rtable. B. The advertisement for bath shower gel portray a model unwinding in a bathroom full of unctuous water, implying that she had just used the product and stir that one would feel relaxed after using the product. The background of this advertisement could be a natural mise en scene filled with trees and plants to emphasize on the nature aspects of the theme. III.The third theme, the Air theme, will showcase the comfort level of the products. A. Under the Air theme, products would be pitch as simple-minded yet constant comfort, appealing to both genders because of the themes purity and freshness. B. ane example of a body lotion advertisement under the Air theme is to do a compare and logical argument of a model who applied the body lotion in the morning and the same model facial expression energetic and fresh at nighttime to represent the fixed effects and the comfort level can be seen by means of the models cheerful appearance.The advertisement would be in pastel influence to emphasize on the themes purity. P4 Proposal (3 paras) I. We have decided to go with the Earth theme because it highlights the key feature of our product and will be effective in attracting our target audiences interest. A. The Body Shop unique selling point is beingness environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to see The Body Shop because our concept will be consistent.B. B. Our target audience have a very hectic lifestyle and by portrayal a product, which comes across as relaxing to them is a very feasible stem because it is what the target audience need and that is also what they are spirit for. This will thus increase sales of the products. II. We have rejected the Fire theme because it doesnt specifically appeals to our target audiences. A. The Fire theme might seem over-mature to our target audiences and they would not want to be associated with such(prenominal) im age. B.The Fire theme might also be opposed and clashes with The Body Shop image because The Body Shop has of all time emphasize that steady can be achieve even without baring a lot of skin. II. We have also rejected the Air theme because its concept is very parkland in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesnt condense out. B. Audiences are easily able to sire cheaper alternatives with the same benefits. * essential number of paras 11 (do not pretend any more paragraphs its 11, no more, no fewer)